2026
Flagship
North Campus
Design director
A 100-acre product campus identity — wayfinding, software, and the public face of a factory that had never had one.
Designer & Builder · Austin
the most ambitious work — under one roof.
A personal foundry for product, design, and systems. One practice. No handoffs. Built to last.
The craft scale
I close the gap between today's shipping cadence and the future's demand — a future among the stars, and on the ground.
01
Type I — The object
A single product, finished. Interfaces that feel inevitable. Hardware that disappears into use.
02
Type II — The system
Teams, pipelines, and platforms that compound. Design systems that survive ten years of iteration.
03
Type III — The world
Work that changes how people move, decide, and build. Ambition measured in civilizations, not sprints.
Harnessing attention, energy, and time
- Ship products at scale
- Unlock new categories
- Leave the craft better than I found it
I build.
I've done the impossible before.
Product
- Shipped 40+ products from zero to live
- Led camera-only product surfaces at fleet scale
- Designed humanoid UI for factory-floor operators
Infrastructure
- Stood up design systems used across six continents
- Built the first in-house brand foundry for a gigafactory org
- Cut time-to-ship from quarters to weeks
Frontier
- Prototyped orbital compute dashboards
- Directed cinematic product films for launch days
- Only independent studio I know that treats a personal site like a factory
Scaling for massive capacity
12
Years
Building in public and in the dark
40+
Products
Shipped under one practice
1
Roof
Research, craft, and production together
1B
People who could use the next thing I make
10M
Hours of attention I refuse to waste
1
Standard: if it isn't beautiful, it isn't done
A practice built for Earth and orbit
Selected work
Combining research, craft, and production all under one roof.
2025
Systems
Helios OS
Product lead
An operating layer for energy sites. Operators see the whole plant in one glance. Alarms become sentences.
2024
Film
First Light
Director
A six-minute launch film. No stock footage. No voiceover clichés. Just steel, sky, and a clock that actually mattered.
2023
Product
Vantage
Founding designer
A field tool for crews who work with gloves on. Giant type, one-thumb flows, and a battery that lasts a shift.
Producing work for Earth and for the next place
Studio
Brand, film, and the objects people hold
Product
Software that operators trust at 3 a.m.
Systems
The rails everything else runs on
Beyond
Whatever the next roof needs to cover
Focus: the only truly scalable solution
Scattered practice
- Handoffs
- Permitting by committee
- Operating cost of too many tools
- Land — too many files, no source of truth
- Energy wasted on alignment meetings
- Cooling — the heat of rework
Under one roof
- Launch cost of a new idea
- Operating cost of a tight team
- Build once, ship everywhere
- Infrastructure you actually own
The next step